Following 18 months of collaborative innovation, Tourism experts from across Europe have partnered to launch International Tourism Group (ITG), a new multi-national agency that aims to drive the recovery of global tourism through innovative campaigns and exclusively owned data-led platforms.
International Tourism Group will provide flexible access to the European market, unrivalled intelligence and an efficient way to reach the world’s most valuable travelling audience.
As 2020’s pandemic nearly crushed the global tourism industry, it became more imminent to address the problems as well as impacts. According to Gaël de la Porte du Theil (France), president of ITG: “COVID 19 was the catalyst needed to provoke a powerful and transformative reaction between some of the most stable elements in European tourism marketing.”
ITG launches with a unique, integrated, suite of solutions, developed and owned by its founders including; its own traveller intelligence and profiling platform, travel agency engagement, a loyalty and learning platform, its own e-workshop/online events platform, and even an exclusive digital marketplace for destinations, as well as providing full PR, advertising and representation services.
Guy Chambers (UK), ITG vice president adds: “The events of the past two years only accelerated the change already taking place within travel and tourism. New distribution channels, super-charged adoption of digital media and rapidly changing technology have disrupted how the business of travel was ‘done’.”
